Digital Marketing Officer

Digital Marketing Officer

Zurich, Switzerland

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At Buyfood.ch, Digital marketing officers are expected to plan, execute, oversee, record and report the progress in the online marketing activities. Candidate should be willing to work in toughest competitive environment. Should be able to understand the trends in Digital marketing and also to read and act as per the happening trends.

The job position entitles to engage with the public through social media and ensure visitor flow to digital sites. They will also analyse and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, restaurants, delivery agencies and, finally, the customers.

Your mission:

  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Manage and maintain the organisation’s website(s)
  • Write and optimise content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyse website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products
  • Attend product launches and networking events

Eligibility:

  • a degree or equivalent qualification in marketing, management, business or a related subject
  • paid or unpaid work experience in a marketing role
  • some knowledge of digital marketing or online advertising

Additional skill sets:

  • The ability to analyse data
  • organisational and planning skills
  • IT skills
  • the ability to work under pressure and to deadlines
  • sellability
  • excellent attention to detail
  • presentation skills

Mission

One cannot think well, love well, sleep well, if one has not dined well, so it’s important to begin a search without an empty stomach. We strive to make dining smoother and more enjoyable with services like online ordering and pick up from hundreds of restaurants with their menus from a part of Switzerland.